Business communication imperative for the success of any business. Business communication has been there for decades with slight changes of the method of communication. Marketing is one of the business function that has been reinvented making it modern, efficient and effective. Over the years, the marketing concept has been evolving and with the advent of web 2.0, the greatest changes have been recorded. Email marketing which is classified under promotion has come into existence to facilitate direct marketing, today a business can send thousands of customised messages to the clients. Email marketing is one of the cheapest and effective strategy. To put up an effective strategy, below are 5 email marketing tips.
With that in mind, check out our Top 5 Email Marketing Tips.
1. Creating personalized messages.
With the advancement in technology, it is a matter of using the right tools and techniques to send custom messages to the customers. Custom messages tend to be more effective as the customer feel that he/she is being addressed directly by the business. A custom message also gives the customer a feeling that he/she is recognized by the business as one of the customers and hence important. This is one of the steps of creating loyal customers which is advantageous to the business. Keeping the message custom help the business address different concerns to different customers, this is the point with direct marketing, where customers are dealt with at a personal level. Custom messages will lead to an effective marketing campaign.
2. Keep a clean and updated email list.
The email list kept by the business should be clean and updated. For the message to be effective, it has to land where it is intended. The email list should have active emails, not inactive email, this will ensure that the sent emails have a high probability of being read by the customer. An email list that is rarely updated can give a false impression of the communication, the business will think it has sent the message to the right audience while only a small percentage reaches the customers. The sent email should have a button to deactivate the subscription so that the customer can reactivate with another active email, this will increase the number of emails reaching the customers and the probability of the message being read and eventually the customer taking an action.
3. making the template mobile friendly.
Today most of the people do almost everything in their smartphones, this including checking emails among other things. Ensuring that the sent message will be easily read on a smartphone is a step closer to effective email marketing. The number of smartphones and tablets continue to grow every day and to ensure effective targeting is achieved, use mobile friendly layout.
4. Include important links including share buttons.
The message will be more effective if links are provided, this could be direct links to products or some sharing. Today sharing content or message is a concept that is receiving more popularity each day. Sharing will help the business reach more potential customers that could be missing in the email list.
5. Keep the message short and easy to scan.
Customers dedicate a few second to read the message and they spend more time on the mail if they find something interesting or something they have an interest in. Keeping the message simple will help the customer find important points and spend more time on the mail hence lead to an effective email marketing campaign.